I Wish

Sears’ 60th Christmas Wish Book is out. Oh how I remember the excitement of seeing that annual catalogue for the first time with its as-yet-unpawed, crisp pages. That was just last year. 

Sears has really changed but Canadians don’t seem to be catching up. Although it was the go-to store in my grandparents’ day it’s also my first stop when I’m looking for appliances because Sears backs them up.  But I’m going to go out on a limb here and admit that I buy some of my fashions at the old stalwart. They carry Jones & Co., Roots, Hilfiger, Nygard, Liz Claiborne plus all of the good under-thing makers. And they have killer sales. So what’s not to love?

For many, Sears still has the perception of being your parents’ (or your parents’ parents’) store but they’re working hard to change that and I, for one, have noticed. Now hand me the Wish Book please because Christmas (gulp!) is coming.

3 thoughts on “I Wish”

  1. A great selection of swimwear too (especially in the off season) for those days when your bank book and your esteem just aren’t up for a trip to Bikini Village! ‘Ere’s to Sears! (Now, if only their footwear dept. often didn’t look like the REAL shoe bomber had paid a visit).

  2. Sears was always the thicker of the two, but I preferred the Consumers Distributing catalog. It usually arrived first, and had the latest toys, video games ‘n whatnot. Sears had too many clothes. I was a boy, after all. Granted, some of those clothes were bras and such.

    1. Consumers Distributing! There’s a forgotten gem. I seem to recall my brother liking their catalogue too. I liked their business model of going in and filling out a little paper, waiting for the clerk to get your item from the back. The only place I know of that does that now is Lee Valley.

Comments are closed.