Social Marketing

books stacked beside wooden candlesticks, titled Mystery, Romance, Biography

Birthing Another Book

I’ve signed the contract with Hibbert & Stiles . The manuscript has been edited. My fifth book is in production to come out as both a book-book and an eBook. Be Our Guest (working title) will be spineless, not in tone but it physical nature. It’s a quick read meant for publicists, talent managers and anyone at all who has an interest in radio and in getting a guest spot on the air. …

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What Marcus Had to Say

Derek recently narrated a book devoted to the stoicism of Marcus Aurelius. Marcus – let’s call him Marc – on second thought let’s not – lived from the year 121 to 180. For the last 19 years of his life, he was the Roman Emperor. Until Derek got this job, I was unfamiliar with his master work, Meditations, although millions around the world have read it. …

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My Good Friend Joe

A few weeks ago, I received an email telling me that I was one of ten finalists in the Win A Wardrobe For Life Contest from Joe Fresh. This immediately raised my suspicions, of course. However, I had a clear memory of entering the contest and the attached form wasn’t asking for anything related to my bank accounts or credit card numbers. It looked legit.  …

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red heart with cracks throughout it

Love’s Labour’s Lost

It’s possible that I’m falling out of love with my first love: media. Okay, you got me. My first love was Donny Osmond but that was unrequited so it doesn’t count. Media has mostly loved me back even when I thought I was unlovable. Media has kept me guessing, engaged, interested and energized. And it’s not even media’s fault that my feelings are changing. It’s the fault of its wild child, social media. …

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