Social Marketing

black and white doodle of an angry man looking into a computer monitor

The Pain/Pleasure Principle

People often ask me why I’m no longer on the radio and whether I miss it. Radio and I had a long love affair. I loved it and it mostly loved me back. After a long career for which I’m eternally grateful, I grew frustrated with corporate owners who didn’t care about radio. When these giant companies swallowed up smaller players, the CRTC forced them to take radio stations even though all they wanted was TV. TV – specifically flagship TV stations in Toronto – is the favourite child. Radio is an afterthought. No, I don’t miss it. I miss the people, not the culture or the work.

Misleading Memes

I do love a good meme. Starting the day with a positive bit of prose or a good laugh goes well with coffee. Universal truths somehow seem to resonate when they’re put into fancy script with a pretty background. But every once in a while, the meme maker gets it horribly wrong.

Teacher in front of a blackboard teaching a lesson, gesturing toward students sitting at their desks.

A Lifetime of Learning

The beginning of a new school year always makes me think of warm clothes like long sweaters and stiff cords. I remember an ugly belted sweater I wore until it practically disintegrated. And the sound of corduroys brushing against themselves as I walked quickly down the hallway at South Lincoln High School. You wanted to move fast because the Hare brothers, Craig Nelson and Jerald Collens were standing at the end of the hall. With folded arms they silently judged the girls rounding the corner to history class or the gym. You had to pass by, there was no way around it.

A woman's face half robot and half human in shades of blue

My (Unlikely) Replacement

All through the voice-over trade, worries are bubbling like simmering soup that artificial intelligence will replace human voices. Some in the voice-over game full-time are wringing their hands that work will dry up, AI will take over and the voice will become obsolete. I’m in the VO game full-time and I’m not worried. With a caveat.

a brown and a black leather belt sitting on a rock

DIY Under my Belt

I scroll Twitter and see the millionth tweet from someone who drove past somewhere and saw that people weren’t masked. My blood pressure rises. How can some people STILL not get that this virus is killing people indiscriminately? It’s insane. I shake my head. That moment of GAH! on social media can be the one thing that keeps a person’s head from exploding. But for me, it might be the final thing that makes my head pop off its mooring.