Social Marketing

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Pride – In the Name of Love

Recently, the couple at the center of this story told it, and I was there. I’m retelling it here, albeit without some specific, identifying details, because it isn’t my story. But I have two reasons for wanting to share it. 1. I think it’s awesome. 2. It shows once again that, in the words of my former KOOL-FM colleague Brian Bourke, “criminals are stupid”.

Kloss 2 Cross logo is blue with a cartoon image of a swimmer

Kloss 2 Cross Another Great Lake for Mental Health

At age 24, our friend Jason Kloss became the youngest person to swim the 65 km crossing of Lake Huron. His grandfather had completed that swim three decades earlier. Jason raised $22,000 for cancer research and his life changed forever. He met a beautiful reporter, my former colleague Avery, who was covering the event. They just celebrated their ninth wedding anniversary, and they have a five-year-old daughter. And now he’s set his sights on Lake Ontario.

grey metal case of hundred dollar bills

Billionaires Owe the World That Made Them

We like to watch old reruns of Shark Tank. For me, it’s not about seeing people become rich. It’s about people who need it getting a hand up from someone who has already been there, trying to make a dream come true. As we watch, I Google the company name and find out whether they are still in business, or what happened to them. But there’s an aspect of the show that I despise.