Social Marketing

headphones resting on a microphone in a broadcast studio

Write With Me

Back in September, I posted a blog about what potential radio guests should know before they pitch an idea. (Want to Attract the Media? Follow These Tips!) It was shared several times on social media and some people messaged me privately to say that these things never occurred to them. I know! That’s why I wrote it.  🙂  …

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man texting on a smartphone

Last Week in Listener Texts

I maintain that there is no “war on Christmas”. People began saying “Merry Christmas” less often because they were trying to be inclusive. Some Canadians celebrate other holidays such as Hannukah, Kwanzaa and the Solstice. It would be a problem if people guessed at someone’s religion just by looking at their face.  …

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Jason Leffler wearing his race suit. He was in his mid 30s

Throwback Thursday – A Summer at the Track

The NASCAR season has just wrapped up with Martin Truex Jr. the champion. Truex’s Crew Chief is Cole Pearn, who cut his racing teeth at Delaware Speedway. His Mom Patti is a local realtor. Anyone connected to Delaware knows Cole. He’s a star of the sport right now.  …

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Close-up of Tom Wilson at an autograph session

Review: Beautiful Scars: Steeltown Secrets, Mohawk Skywalkers and the Road Home by Tom Wilson

I truly love two songs in particular by the Hamilton rock band Junkhouse. One is Out of My Head, a hit from their 1993 breakout album, Strays. The other is Shine, and I’d put it in my top 20 of all time. Junkhouse appealed to my love for raw, filthy rock and roll that sounds live off the floor. (My all-time fave rocker: Humble Pie’s 30 Days in the Hole. It doesn’t get much filthier!) …

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pile of newspapers

Our London No Longer

“Increased geographic synergies”. Just typing that bullshit sentence makes my blood pressure spike. Yesterday, Torstar and Postmedia swapped nearly two-dozen newspapers for the sole purpose of shutting them down, and reducing competition. Hundreds of people will lose their jobs, including my friends at Our London, for whom I write a biweekly column. They have about six weeks left before the padlock goes on the door. …

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