Social Marketing

(It Felt Like) Five Seconds of Summer

Summer isn’t my favourite season. I much prefer the spring and fall. In fact, while everyone else in Ontario complains that this was the summer that wasn’t, I’m the rare bird who’s quite pleased with Mother Nature’s work. A little cooler, a little drier; alright by me.  …

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More Than Fun & Games

I want to tell you about my brother’s and my friend Al. I call Al my brother from another mother. Al’s Dad and our Dad were business partners at one time. Kevin and Al hung out in high school and have been close pals ever since. They recently went on the motorcycle adventure to Alaska together that I wrote about recently. (That story HERE) …

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Owen Armstrong, Caring Kidpreneur

I try to leave the work-week on a high note. Our news/talk morning show receives a constant stream of texts and if we get a terrific one near the end of the show on a Friday, I’ll close the text window and just soak it in like a mental bubble bath. It’s a relief from the barrage of political rants, wackos and those who want the radio station to return to the way it was in the 1960s.

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A Tale of Two Superstars

I hope your long weekend was wonderful. And if you worked, I hope people were kind to you. As I’ve mentioned before, losing track of the time is my ultimate indulgence. So, when social media pal (and world’s biggest tiny Donny Osmond fan) Carolyn retweeted Donny’s link to his and his wife Debbie’s new home furnishings collection, Donny Osmond Home, my inner child dove in to look at each and every piece. …

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Trump Card

The Trump presidency is making me angry but also confused. I feel the need to figure out how so many smart, accomplished people refuse to acknowledge that he is a buffoon who isn’t keeping any of his promises to “make America great again”. His administration is boiling in a soup of mistrust, firings, public back-stabbings and deceptions. Three things I read in recent days helped shape my focus on what’s really happening in the USA and I want to share them with you. The first is a tweet.  …

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Wearing Thin

Many people think sexism is a thing of the past. More women than ever are doing whatever they want -working or raising kids or a mixture of both – so they reason that it must mean they’re treated equally. Oh I wish it were true! Many individuals and companies aren’t sexist but some industries are still overwhelmingly that way, including my own: Media.  …

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Facebook is Stalking Me

If you’ve never had reason to buy advertising on Facebook, let me tell you that it works. You can micro-target your ad to reach the narrowest of demographics. Do you want to appeal only to Moms in their 30s with two children who belong to Pinterest and eat only organic arugula? Done. Or you can blanket the whole FB population. You control it and you set the budget. You pay by the click. It’s cheap and it’s effective.  …

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Who’s Allowed to Criticize Patton Oswalt and a Neighbourly Update

If you don’t know Patton Oswalt, please allow me to introduce you. I’ve been a fan so long, I used to have to order his stand-up comedy CDs (CDs!) from the US. He’s funny, smart, original and thinky without being Dennis-Miller-over-my-head thinky. He also played Spence on King of Queens and a computer geek/genius on Two-and-a-Half Men, among other things.  …

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