The Difference Between Cat Food and Good Diction
As a person who records commercials and voice overs virtually every day, I pay attention to them when they come on air. …
commercials
Spotting Mistakes
I often write about errors in news writing and believe me, I could post a new story about them every day but I try to pace myself. …
Voicing Disapproval
If it’s done well, commercial reading should sound easy. But there is much more to it than just reading , and learning to control and manipulate your voice takes experience. And sometimes you work with a producer who doesn’t know how to articulate what it is they expect from their talent and it takes you to the brink of your patience. …
No Doot Aboot It
I regularly do voice work that is played only on US radio stations. …
The Sound of Success
It’s a very rare radio client who can successfully voice his or her own ads. But that doesn’t stop them from doing it anyway. …