It’s Not Nice, But….

…we call them “prize pigs”. 

They’re people who call radio stations to satisfy their gluttony for free stuff.  It doesn’t even matter what the stuff is.  If it’s free, they want it and they want it each and every time it’s given away.

I’d almost forgotten what it was like to deal with people who play contests as if their lives depended on it.  Every station has them. They think they are superfans and proving it by winning your gift certificates or whatever, more often than anyone else.  But what they’re doing is preventing us from spreading the wealth.   I talked to a woman recently who confessed she had won the same prize twice already!  Another guy I gave a prize to had won four things in the past three weeks.  Obviously, I need to brush up on my prize pig spidey senses to prevent this from happening again.  We tell people they ought not win again for 30 days but if they do, and we’ve put them on the air, there isn’t much we can do about it. 

Prize pigs.  Every radio announcer loathes them.  In our mind’s eyes they look like fat baby birds with their heads raised to the heavens and beaks open wide, eager to grab the next bit of worm that’s offered.