I’m concerned about young men.
I’ll always be concerned about the well-being of young women, particularly when it comes to body image and self-confidence. That’s mainly because I can relate. I had an intense form of body dysmorphia when I was younger. It’s not so rare, either. Add to that, going on my first diet at 13 when I wasn’t even grown yet. That’s a recipe for an eating disorder, yo-yo weight, and all the things that go along with it.
A whole generation of young males is at risk of becoming permanently alienated from society. Most of us have heard of incels. They’re involuntarily celibate and blame women for not finding them attractive. And now, they’re just as focused on looks and flaws as some girls were back in the day. And it’s all tied in with a dangerous way of thinking.
Wellness Shmellness
Until all health advice is regulated, I’ll put the majority of “wellness influencers” into one category: snake oil sellers. But the larger question to me is, why are so many people falling for their bs? What is it about us that makes us search for something beyond the limits of medical knowledge? Even if that “something” is unregulated and unproven.
I think it’s because the mind hates to be told “no”, and sometimes it’s with good reason. When doctors say science isn’t “there yet” we’ll do just about anything to fill the knowledge gap.
I remember this being the case long ago for a friend who had fibromyalgia. Back then, she was treated as if she was faking her constant pain. She had little choice but to keep searching for answers from dodgy practitioners. Now, medical science knows better. Not only does it accept that fibromyalgia is real, there are proven therapies for it.
So that’s health and wellness. What about aesthetics?
Looking Good
There’s a segment of wellness influencers that does nothing but tell young people they’re flawed. These are mostly people who won the DNA lottery. They’re slim, some have six-pack abs, and they’re blessed with flawless skin and hair. They behave as if they’ve earned it when they actually woke up like that. What’s worse, they convince young people they’re not trying hard enough when they don’t look “as good.”
Someone my age has no trouble seeing these people for what they are. But it’s gotten much worse in recent years. There’s a phenomenon for young men called “looksmaxxing.” On the surface, it’s not such a bad thing. It’s about maximizing one’s appearance. Getting a good haircut, caring about how you dress, showering regularly. It becomes problematic when influencers promote “hardmaxxing.” This includes–and I’m not kidding–taking steroids, getting plastic surgery, and bone smashing. That last one is just like it sounds. Young guys are encouraged to punch themselves or hit their faces with hammers to break facial bones. The idea is that when the bones heal, they’ll create a better defined jaw line. This is really happening.
Looksmaxxing came from the incel culture.
One young looksmaxxer told CBC News that he took so many hormones, his body no longer produces testosterone. He must take replacement therapy. He also ingested crystal meth to suppress his appetite. However, he also makes about $100,000 a month from his huge social media following. So, where’s the incentive to stop?
The Bigger Problem
All of this looksmaxxing and hardmaxxing is mixed in with misogyny and caveman views of women. These influencers socialize with the likes of Andrew Tate and Nick Fuentes. Fuentes praises Hitler. Tate wants women out of the workforce. They both have young male fans by the millions who hang on their every word.
A study happened to come out as I was writing this. It shows how prevalent the throw-back to sexism is for this generation. Michael Ulloapt is an anti-influencer. He exposes influencers’ ridiculous health and wellness claims, including those about mental health.

These young guys need a positive community and activities, and to get away from the mirror and the internet. Most of all, they need to learn that life satisfaction doesn’t come from prominent cheekbones or bigger muscles. Or from blaming women for their problems.
Experts say parents shouldn’t freak out and make them talk about their feelings. But bring up subjects subtly and slowly. Play a long game. They can work out, get fit and stay healthy. But they have to realise their current role models are only in it for the money and power. The more power young men withhold from influencers, the more they’ll have to keep for themselves.

I have a young man in my house, perfect age for being roped into this type of stuff. It’s scary.
Fortunately, he has good parents who will likely keep an eye on him! (Not that parents alone are responsible for the lost ones.)
I really had to think about your article, surprising, shocking and a list of other adjectives but nothing describes my surprise that this is actually going on! I am sitting here with a complete loss for words. Perception bias and attitudes are hard to shift, push to hard they become entrenched.
Terrifying. We need more anti-influencers like Michael Ulloapt reaching the young men with fact based truths. As a society we need to become more fact based and speak out against these so called influencers and liars in all aspects of society who are only in it for the money.
To quote Michael Ulloapt..These guys need a positive community and activities, etc. Every word of his is the truth and needed to change their thoughts.
Thank you Lisa for increasing our awareness on these terrifying facts. Knowledge is power. It will take each and every one of us to counter this with factual truths while still maintaining their self respect.
Michael takes a lot of heat from men but he just laughs it off. He won’t put up with any of it. Thanks, Nancy.
This discussion has created so much thought and compassion for young people maturing in our society today that writing concise and coherent thoughts seems virtually impossible. I’ll offer the following. I believe every human born, male and female, has an obligation to be a good steward of their body. I believe this to be true no matter the condition of our body’s healthy perfections or imperfections. We must accept and live within the physical limits of the bodies we have at any given time. If we accept bad advice and make bad “stewardship” choices then unhealthy physical, mental, emotional, consequences will likely occur in due course. Then, we must accept those consequences and go forward. No one is “entitled” to good health! It is a personal responsibility that needs to be learned and practiced. Our societal culture seems to be in conflict, for many reasons and from many sources, with making healthy choices an easy reality; especially when we are young and feeling indestructible. Sorry, I have no solution, just serious concerns and incoherent thoughts. Michael, thank you for your efforts to effect change!
Thank you for your thoughts. I think there are many different solutions that have to come together. And I don’t know exactly what they all are. I see a lack of resilience in some of these young men (and some young women) because – and this is simplification – they’ve never had to figure stuff out on their own. I don’t want to play the “old fart” card but we were feral. We had to develop skills. I know the world has changed a lot. But it still doesn’t owe any of us anything, like you said.
Hello Lisa. Where is today’s blog? Did I miss something? When are you heading to Poland?
Hi Marg, I’ll address it on Tuesday. Sorry about that! My website is undergoing some changes and it got knocked out of sequence!