One Week Til the Bike Show

The World of Motorcycles Expo is in one week’s time.  Many of us go to trade shows, home shows and so on but few of us know what it takes to bring one of those successful shows together.  This is my second year peeking behind the curtain and I’m much more involved this time around.

I’ve become the maven of media for the show and here’s an example of what I do – a media release that went out this morning, without the contact information and logo:

The New Zero Motorcycle Rides Into the

                World of Motorcycles Expo!


            It uses Zero gas.  It has Zero emissions.  It makes Zero noise.


            The powerful new lithium ion battery-powered Zero motorcycle is coming from California to the World of Motorcycles Expo, at the Western Fair Agriplex Feb. 6, 7 & 8, 2009.  Its fuel source is environmentally friendly and in a battery pack designed to be the smallest of its type in the world.


            With a frame made from aircraft-grade aluminum, the Zero-X off road bike weighs only 140 lbs and accelerates from 0-30 mph in under 2 seconds!  Its performance is equal to a gas-powered 250 cc motorcycle but its electric motor offers instantaneous throttle response.


            Taz from FM96 will take his first ever motorcycle ride on the Zero, Friday February 6th, live at the Agriplex on the Tucker and Taz morning show.  Throughout the weekend, you’ll be able to see (but not hear) the Zero in action as expert riders put it through its paces in the arena.


            The World of Motorcycles Expo, bigger and better than ever in its fifth year, at London’s Western Fairgrounds, Feb 6, 7 and 8, 2009.


            Show opens Feb 6th, 4-8 pm for Girls Night Out.  (Ladies half price: $7.)

            Saturday Feb 7th, 9am – 9pm; Sunday Feb 8th, 10am – 5pm.


            Admission: $13 for adults, $7 for youth, kids 7 and under get in free!

            Lots of free parking and shuttles to the Agriplex on the Western Fairgrounds!

So in the words of the deep voiced guy who does the monster truck ads….beeeee therrrrrrrre!