It’s been three years since Derek left his last radio job. Or, more accurately, since he was fired. (A rite of passage in our industry.) He decided then and there that he was done with radio and worked for one year in trailer sales before launching his own business: Derek Botten Media. Entrepreneurship isn’t for the faint of heart. Plenty of broadcasters dream about working full-time as a voice-over artist but few make it. Derek is one of the few. He was humble enough to know he didn’t know enough, so he hired a coach. He worked hard at his craft and was able to exorcise the radio demon in his vocals.
Clients rarely ask for a radio sound. More often they’ll specify that it’s what they don’t want. Not everyone can make the transition. Some are afraid to try and others don’t understand why they should bother.
Voice-over work has its slow times and that’s where Lisa’s Pieces came in. He’s finding that custom furniture work is his forte as well as making lamps out of everything from a bowling pin to a telescope. He’s always busy.
Change isn’t easy but it’s all in how you deal with it. Derek took it by the scruff of the neck and said, oh yeah? Wanting it badly enough isn’t always enough. It takes stones and a lot of hard work. I know because I’ve witnessed it all. He hasn’t purchased us an island in the Caribbean – yet – but he’s meeting his goals, and that’s got a value all its own.