Many meat-eaters are choosing to go meatless now and then. There’s enough evidence that shows eating a steady diet of meat can have a detrimental effect to your body and the planet. And there are so many alternatives now.
When I was vegetarian for three years, it was largely against my will. I simply couldn’t get anything animal-based past my teeth. Back then, it was rare to find a decent burger for a vegetarian. I distinctly remember eating a restaurant veggie burger, my only option on the menu, that was literally made of squished-together vegetables.
I’m not a fan of eating animals but it’s what my body craves. I always say I’m one bite away from becoming vegetarian again. When something is put on my plate that looks like it did in life, I have to talk myself out of not eating just carrots forever.
Reasonable Vegan podcaster Marty Menard recently appeared on our radio show and talked about the Beyond Meat burger and I was intrigued. It’s outselling meat in some California grocery stores, and beating all sales expectations in North America. So, when A & W announced it was adding Beyond Meat to its roster of burgers, we had to try them. They’re plant-based, contain no soy, gluten or GMO ingredients and claim to satisfy meat-eaters. The company’s in-store strategy has been brilliant, too; display them alongside beef patties so the alternative is right in your face.
Sidenote: I’ve never understood why grocery stores segregate similar foods just because of ingredients. They make you go to the other end of the store to a special weirdos section to get rice pasta or gluten-free cereal. Put them all together! It’s how we live! But I digress. Back to the burger.
It came with giant slices of onion which I needed to remove. The smell of the burger got on my fingers and … I didn’t enjoy it. In fact, I didn’t like the way the bag smelled in the car. Isn’t that one of the best parts of getting take-out? The aromas that waft from the bag as you anticipate your meal. I’m not sure I can describe it other than to say it was a manufactured smell, like a cologne gone wrong.
It’s important to note here that Derek disagrees with me. He thinks it’s either my imagination or my olfactory senses experienced a glitch.
The burger tasted fine, although it doesn’t touch a Lick’s burger for being meat-like or satisfying. However, Lick’s is down to three GTA locations now and I haven’t seen their patties in stores for years. Out of all of the veggie and non-meat burgers I’ve eaten, Beyond Meat is still a good one. But you have to satisfy the nose as well as the tummy. My experience calls for a second taste-test which I’m only too willing to try!