I’d like you to meet my new company! It’s a partnership with my friend and longtime journalist and communications pro, Scott Taylor: White Hat PR! We’re the good guys and the good guys always wear white hats.
It’s no secret that public relations in London, Ontario has had a bumpy go of it lately. Plus, as a journalist for many years, I’ve seen the mammoth mistakes PR people can make that cost them what they want most: media coverage. I wrote the book on it!