marketing

Sad Sinking Sears

Soon, Sears points will be offered on a carton of eggs and a block of cheese. The struggling retailer is getting into the already crowded grocery game. It’s an admitted act of sheer desperation to save Sears but they don’t have a product problem, they have a marketing problem. 

Increasing Traffic

When you’re about to self-publish, as I am, you’re also about to self-promote, self-represent and self-distribute your work. So I’ve been reading up on ways to improve the chances of my little book getting seen – keep in mind this is something I already know a thing or two about.  So I’m only going after …

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