Every month I send out a broadcasting tip to clients and colleagues. Usually it’s something I wish someone would have told me early in my career because it would have saved me a lot of frustration. I keep colleagues on the email list, if they want, just to stay in touch. So here’s the gist of what I sent out for this month:
“To listen well is as powerful a means of influence as to talk well, and is as essential to all true conversation.” Chinese Proverb
There are two “secrets” to conducting a good interview. It doesn’t matter whether you’re talking to a recording artist, a local business owner, a radio station client or a politician – the approach is the same.
1. Over prepare. Know your subject as well as you possibly can and create a list of questions.
2. Listen. You might pick up on something that leads you in a new and interesting direction that you haven’t thought of before. It may take you “off the page” you’ve prepared but that’s okay! Stay in the moment and truly hear what’s being said. Don’t be afraid to take a little risk!
Interviewing well is a skill that takes time to develop. Be ready and stay flexible!