A campaign designed to get high-school age kids to develop an awareness about breast cancer is getting unwanted attention from school officials on both sides of the border.
The Keep A Breast Foundation came up with the rubber bracelets that say I Love (heart symbol) Boobies which sell for $2. More than 2 million have been sold with proceeds going to breast cancer research and education programs.
Adults who object say the choice of words trivializes the issue. Really? Every kid who has purchased and worn a bracelet is now aware of the threat of breast cancer. How is that trivial?
I’d like to know what happens to some grown-ups who appear to have had their humour genes removed. They spend their days finding fault with young people instead of looking at the positive. This campaign may have incorporated some immature language but that’s the point of it all. It speaks to the target market. It’s working. Some school administrators would have you believe that hormonally charged teens should be prevented from noticing each others’ physical assets. I’d wager that many teenage boys have little else besides boobies on their minds! And now they’re being educated about a boobie illness. Boobies, boobies, boobies. (.)(.) Get over it.
…but perhaps the teens are wearing the bracelets for a different reason and have a different agenda than the intended one.
If it gets the point across then I suppose it’s still worth while.
The point I made on McArthur’s show is this is probably the start of breast-cancer awareness for many young people. It’s just the start. Some of them will remain immature, but for many it’s a good way to get them aware of this disease. As you say, boobies, boobies, boobies.