I have nothing against McDonald’s. There’s nothing wrong with fast food being available to the masses whom I’d like to think are smart enough to know it’s not meant to be a steady diet. Of course we all know that many are not that smart. But I digress.
McDonald’s Corp is spending $1 billion to renovate half of its 1400 Canadian restaurants before the end of the year. The rest will be done early in 2012. Out go the plastic chairs and tables and in come fireplaces, a neutral palette and tile and stone accents. U.S. McDonald’s restaurants are already undergoing the overhaul and the company says the ones in Toronto and Montreal that have been redone are seeing a jump in business.
I’ve never been a fan of their food or fast food in general. When I did overnight radio ages ago, I lived on Wendy’s taco salads, hold the chips. I now know that’s not always the healthiest option because of the fatty cheese and sour cream. When a rare craving for a burger strikes, it has to be Lick’s or Union Burger or Harvey’s.
Ever since I saw Supersize Me, the 2004 documentary of Morgan Spurlock’s adventure of eating nothing but McDonald’s for 30 days, I haven’t put my lips on anything from McD’s except a coffee or yogurt and berries. Spurlock gained weight, developed fat deposits on his liver, watched his cholesterol levels go through the roof and went on a mood rollercoaster. Before the movie came out, McDonald’s reacted to the pre-release buzz by discontinuing the Super Size option for its food. They know, people…they know. Frying is simply not good for you. Neither is so much salt. Once in a while, sure, no big deal. American health guidelines say eating a fast food meal once a month won’t hurt you. But for those who eat it, fast food is probably on the menu more often than that.
Back to the redecorating. I can’t imagine that anyone will mistake a McDonald’s for a higher end coffee and sandwich shop no matter what they put on the walls. They’ve made progress but it seems the thing that needs renovating most of all is still the menu.