Kashin Hozem and Bolt

Sometimes, a commercial can cut through the clutter of ordinary advertising and become entertainment. “START THE CAR” from Ikea comes to mind. And this new one featuring our talented pal, Ed.

It’s all about the performance. Ed Kelly plays a sleazy, ambulance-chasing lawyer in this spot that actually has a serious message. Lansing, Michigan residents are getting gouged by auto insurers. But it’s Ed’s acting that makes it work. Watch our not-at-all sleazy friend beautifully embody a greedy, slimeball legal-weasel at work.

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