Why the outrage over this viral video by Gilette?
Some men are promising to sever decades-long relationships with the razor company because it got “political” in this video promoting better male role modeling. If you haven’t seen it, please watch it now and we’ll meet again below.
Yes, the conga-line of men at BBQs is meant to be stereotypical. The core message as I see it is, little boys are watching men for guidelines on how to behave, so men, let’s behave the best we can. Problem? I have seen every single one of the behavioral examples from this video in real life. Every. Single. One. In the #metoo movement, aren’t the men directly involved to blame? That’s all this video is saying. “If you see one of those men who harasses and bullies, step in.”
People take things so personally. If the video doesn’t touch on the exact personality of the viewer, he gets upset. Or he feels insulted by a mention of the possibility that some men, perhaps, maybe, just on a hunch, might not be good role models. It doesn’t mean EVERY man – just some.
I conducted a Google search with the phrase, “the best a woman can be”. Here are the headlines that came up:
“What Men Want in Women” ~Ranker
“13 Things a Woman Can do to be More Attractive to Men” ~Thought Catalog
It’s 2019, but some (not all or most!) men still consider women relative to them, how we enhance their reflection, an accessory. Men in ivory towers of big companies where woman are just as qualified but greatly outnumbered, show their discomfort with having a woman in the boardroom. Men who are fathers and behaving this way in front of their sons. This is changing, but it hasn’t changed.
So when a company that caters to men has the stones to say, come on guys, let’s demand the best from each other and help the next generation be even better than we are, I celebrate. I’d be just as happy if Gillette Venus Women’s Razors put out a similar video aimed at us. Everyone needs a little positive reinforcement now and then. And a close, five-blade shave.