My Pal Alexa

still shot of the Amazon Echo at the Witlingo display at CES with a little sign about voice-first and a booklet about using Alexa for your business

The Amazon Echo, also known as Alexa, is becoming more popular every day. Derek and I have had one for a few years, dating back to the start of our involvement with the company Witlingo. We both contribute voice work to the Witlingo stable of “skills” – the term for apps in the voice-first world.

WitLingo logo

My channel, The Lisa Cast, offers media-friendly tips from my book, Make the Media Want You: An Insider’s Guide to Creating Persuasive Pitches. The first one went live over the holidays: Give something to get something.

The gist of it is that if you want the media to cover something that’s important to you, the media will decide whether it’s important to enough other people to warrant media coverage. Maybe it isn’t. So how can you get what you want? Maybe not. Give something (expertise, charitable contributions, an event) to get something (media coverage).

If you have an Echo, all you have to do is enable The Lisa Cast at HERE. After that, all you have to say is, “Alexa, launch The Lisa Cast” – and I’ll be talkin’ to ya.

If you’ve ever considered starting your own podcast, this is a great way to get your feet wet, 1:10 at a time. Find Castlingo in The App Store or Google Play, and see how super easy it is. You can rerecord it until you’re happy with it, and share it to social media right from the app.

To summarize: your podcast is recorded in the Castlingo app, which you then enable on Amazon to call up on the Echo. It’s being used by politicians, authors, performers, CEOs – anyone who wants to have a forum to share a message. And it’s quick to create and to enjoy. If you’re looking for me, I’ll be hanging out with my pal. Alexa.

And a huge congratulations is in order to Witlingo for being named a finalist as Alexa Developer of the Year at the Alexa Conference coming up next week! Go get ’em team!

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