Say “Yes” Like Betty

Betty White, my spirit human, will turn 98 in January. She’s on Twitter (@BettyMWhite) but she doesn’t tweet very often. She’s The First Lady of Television, with a career that spans 80 years. How has she done it?

By living her motto, which I often repeat: You can’t hit a moving target!

Betty White wearing a white suit and posing with bottles of Tide.
“Betty White” by Jessica Wilzig is licensed under CC BY-NC-SA 2.0

Since I left radio one year ago, I’ve uncovered the “yes” person within. I hid behind my weird hours and lack of sleep in order to say “no” to a lot of things. The depth of my fatigue wasn’t really apparent until I stopped setting an alarm for the middle of the night. Now, my answer to an opportunity is often a genuine “yes”.

In that vein, I’m a partner in a new company called Sambrand Productions, with my old pal, first roommate and former radio colleague, Dr. Shannon Sampert. Our plans will come to fruition when she visits our country ranch in the new year and we create some stuff together.

I’ve mentioned Shannon on these pages many times. Frankly, she’s brilliant. She also has unshakable integrity and other admirable qualities. I have to be vague about our project because the competition is fierce and we can’t tip our hands too soon. Ideas are a currency. A woman pretended to interview me for a job with her firm, only to pick my brain and use my ideas as her own. She even wrote a book that’s eerily similar to mine. There are those who do this kind of thing unashamedly. They ought to be ashamed!

Meanwhile, White Hat PR is finding its legs. Our first clients have been in the not-for-profit sector, and that suits us fine. My partner Scott Taylor and I refuse mud-slinging, negative campaigns. Honestly, that limits our prospects, but we care more about what we’re putting out into the world than the number of zeros on a cheque. (Although a cheque with a half-dozen zeroes would be nice!)

Oh, and there’s Lisa Brandt Creative Services, which is now more than a dozen years old. Voice-over continues to be a major part of my world. And when I’m not as busy as Derek, I edit projects for him. Last week, I sound-proofed my office closet to prepare it to become my recording booth. You don’t need a lot of space – in fact, a smaller space can be a sound advantage.

The view inside the deep closet with white acoustic foam on the walls and ceiling and brown foam straight ahead on the end wall.
It ain’t pretty but it works!

I realize that this all makes me seem busier than (insert cliche here)! But there’s time for the ongoing settling-in process. Time for family and friends. There’s even time to cook proper meals and snuggle with the cat. Like Betty White, I like to keep moving, even if a move is onto the comforter where sleepy Miss Sugar is snoring like a champ.

1 thought on “Say “Yes” Like Betty”

  1. It’s so gratifying as a friend and onlooker, to see how you’re growing in all of the best ways. You no longer have to be sent out on late nights by a company that doesn’t realize that sleep is your most precious commodity, after your talent and work ethic. You don’t have to be abused by faceless, nameless haters who hear a story and automatically think you’re on the other side of their own political fence. You no longer have to navigate wintry roads in the dark (unless you want to) and miss out on the myriad joys of a life lived fully. Here’s to taking chances, opening new doors, closing the one on the closet and making your days as challenging and fulfilling as they should be. May you reap nothing but joy and gratitude – both within you and from those whom you touch with your efforts. What a brave, wonderful step you took into this new life.

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