Groupon is a brilliant concept. It’s not unique but it’s very popular and I’ve recently become a fan and a customer.
Groupon exists in many cites, including London, and here’s how the website works. Every day they offer a discount on goods or services provided by a local merchant. For example, the one that grabbed me was $15 for $30 worth of food at Aroma Restaurant. We’ve never been to Aroma but we’ve heard good things about its Mediterranean fare so getting a bit of a discount is a nice way to try it out. And because it was my first Groupon purchase, I got to take $10 off. So I’m really getting $30 in food for 5 bucks.
A certain number of customers must take advantage of the group discount in order for it to be valid. It’s a different number for every deal. My Aroma certificate “tipped”, as they call it, almost immediately. Since I joined they’ve offered bird seed and feeders, teeth whitening, theatre tickets and so on. It’s different every day.
If I had a retail store I’d be using Groupon to increase traffic. I get a kick out of seeing what’s available each day! A competing website (whose name escapes me) was recently on Dragon’s Den and its owners secured funding from a couple of the Dragons. It’s becoming a popular way to shop online. It doesn’t cost anything to look around unless you purchase the deal, of course. www.groupon.com