How a company decides which social media expert to follow, is beyond me. Anyone can say they’re an expert on the most effective ways to use Facebook, Twitter, etc., so with about a decade of experience, I’m declaring myself an expert today. And I hope you’ll add your own tips in the comments section.
- Photos of meals aren’t interesting unless they’re of something unusual, or new, or exceptionally beautifully plated. One guy I know posts his daily, boring, routine lunch. I don’t get it. (Another exception is posting a recipe so you will be able to find it later.)
- One-upmanship is off-putting. I’ve done it without meaning to, and I don’t do it anymore. An example: A friend who just underwent major cancer surgery posts, “the nights are so long.”. A reply reads, “Oh I know what you mean. We’re potty training our kid!” No, you don’t know what she means. Just click “like”.
- Posts published before the facts are checked were voted the number one irritant in a survey I just made up.
- Explosive anger about something or someone just makes the person appear temporarily insane.
- Cagey, teasing, ambiguous posts makes the poster appear five years old.
And those are my top five expert tips for social media posts. What are yours?