Social Marketing

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Throwback Thursday – Multiple Media Mishaps

I have the reputation of being a Grammar Nazi. However, I’m not a grammar expert. I double-check myself before I post anything publicly and I still make mistakes. I learned a lot by having my first book edited by a bulldog of an editor (that’s a compliment) who was relentless in her pursuit of perfection. When I got my first draft back it looked like someone had coloured on the pages with markers. Those were the changes she insisted on making. It was at first depressing and then illuminating.  …

Want to Attract the Media? Follow These Tips!

Dear PR professionals and those who wish to be,

Every day we in the media are deluged with emails, social media posts, phone calls and other messages from you. Sometimes, what you have to offer is of value to us. Other times it is not. Regardless, if you want to develop a working relationship with us, here are some blunt and handy tips to follow: …

Freelancing 101

The new (not so new anymore) online marketplace is supposed to be a boon for anyone who’s doing freelance work as a full-time endeavor or a sideline. The voice-work realm is probably like any other aspect of creative work in this regard. There’s a bit of wheat and a whole lot of chaff. I’ve been making the rounds for several months and find them mostly wanting.  …

Talk Talk

The TV promos we shot for News/Talk 1290 CJBK are on the air. The idea is to inspire listeners to discuss the reasons why news and talk are important. The promos drive viewers to our website where there’s a forum for discussion. Yeah, I know, a discussion on the Internet. What could possibly go wrong?  …

Starsky & Hutch, Turner & Hootch, Ken & Lisa

Ken and I are shooting a TV commercial this morning. It’s not just for our Morning Show on CJBK; afternoon drive host Andy Oudman is also in it and although the script is a closely guarded secret, I gather we are taking part in a mock debate, so it sounds like it will be fun. I will post it here once it’s finished and on the air.  …

Owen Armstrong, Caring Kidpreneur

I try to leave the work-week on a high note. Our news/talk morning show receives a constant stream of texts and if we get a terrific one near the end of the show on a Friday, I’ll close the text window and just soak it in like a mental bubble bath. It’s a relief from the barrage of political rants, wackos and those who want the radio station to return to the way it was in the 1960s.

A Tale of Two Superstars

I hope your long weekend was wonderful. And if you worked, I hope people were kind to you. As I’ve mentioned before, losing track of the time is my ultimate indulgence. So, when social media pal (and world’s biggest tiny Donny Osmond fan) Carolyn retweeted Donny’s link to his and his wife Debbie’s new home furnishings collection, Donny Osmond Home, my inner child dove in to look at each and every piece. …

Trump Card

The Trump presidency is making me angry but also confused. I feel the need to figure out how so many smart, accomplished people refuse to acknowledge that he is a buffoon who isn’t keeping any of his promises to “make America great again”. His administration is boiling in a soup of mistrust, firings, public back-stabbings and deceptions. Three things I read in recent days helped shape my focus on what’s really happening in the USA and I want to share them with you. The first is a tweet.  …

Wearing Thin

Many people think sexism is a thing of the past. More women than ever are doing whatever they want -working or raising kids or a mixture of both – so they reason that it must mean they’re treated equally. Oh I wish it were true! Many individuals and companies aren’t sexist but some industries are still overwhelmingly that way, including my own: Media.  …