Social Marketing

Trump Card

August 2, 2017 / 1 Comment / Politics, Social Marketing

The Trump presidency is making me angry but also confused. I feel the need to figure out how so many smart, accomplished people refuse to acknowledge that he is a buffoon who isn’t keeping any of his promises to “make America great again”. His administration is boiling in a soup of mistrust, firings, public back-stabbings and deceptions. Three things I read in recent days helped shape my focus on what’s really happening in the USA and I want to share them with you. The first is a tweet.  …

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Wearing Thin

July 23, 2017 / 2 Comments / Celebrities, Politics, Social Marketing, Working

Many people think sexism is a thing of the past. More women than ever are doing whatever they want -working or raising kids or a mixture of both – so they reason that it must mean they’re treated equally. Oh I wish it were true! Many individuals and companies aren’t sexist but some industries are still overwhelmingly that way, including my own: Media.  …

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Facebook is Stalking Me

July 24, 2017 / 1 Comment / Social Marketing, Working

If you’ve never had reason to buy advertising on Facebook, let me tell you that it works. You can micro-target your ad to reach the narrowest of demographics. Do you want to appeal only to Moms in their 30s with two children who belong to Pinterest and eat only organic arugula? Done. Or you can blanket the whole FB population. You control it and you set the budget. You pay by the click. It’s cheap and it’s effective.  …

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Who’s Allowed to Criticize Patton Oswalt and a Neighbourly Update

July 15, 2017 / 1 Comment / Celebrities, Personal Life, Social Marketing

If you don’t know Patton Oswalt, please allow me to introduce you. I’ve been a fan so long, I used to have to order his stand-up comedy CDs (CDs!) from the US. He’s funny, smart, original and thinky without being Dennis-Miller-over-my-head thinky. He also played Spence on King of Queens and a computer geek/genius on Two-and-a-Half Men, among other things.  …

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Throwback Thursday – Bye-bye Bears

July 6, 2017 / Leave a Comment / General, Personal Life, Social Marketing, Throwback Thursday

Considering the amount of time I’ve spent in my old hometown lately and the Facebook friends I have from high school including the group dedicated just to my class year, you’d think I would have caught wind of the farewell party for the school itself. But no one breathed a word about it until afterward. Looks like most of my old classmates didn’t even attend. Pity.  …

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Mighty Neighbourly

June 12, 2017 / Leave a Comment / Personal Life, Social Marketing

On Sunday morning, after we brought two truckloads of merchandise to the Western Fair Agriplex for the Forest City Flea, we called our pal Heykel to see if he was up for an early breakfast. We made our way into Wortley Village where Heykel lives and operates I Am Who I Am personal training studio and lives with his adorable dogs L’il T and Tyrone.  …

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Throwback Thursday – Rising to New Heights

April 16, 2017 / 2 Comments / Celebrities, General, Photography, Social Marketing, Working

Tall women have long been told that they shouldn’t wear heels, or look taller than men. This is, of course, ridiculous. A female friend who’s 6′ tells everyone she’s 5′ 12″. (She does it as a joke, though.)  The crew dug a trench for Nicole Kidman to walk in as she was filmed alongside then-husband Tom Cruise for the 1992 romantic adventure movie Far and Away. And although there wasn’t much the royal spin doctors could do about live appearances of Prince Charles and his wife Diana – except perhaps require her to walk twelve paces behind him – their official portraits were doctored to hide the fact that they were the same height. 

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Mug Life

April 16, 2017 / 4 Comments / Personal Life, Social Marketing, Working

A couple of weeks ago I put out a request on social media for coffee mug recommendations. Not ordinary mugs though, travel mugs, or something that would keep my coffee hot. I have a cheap, ordinary mug at work and my coffee turns ice cold within minutes, or so it seems. I take coffee pretty seriously and hosting a live talk show means I don’t have time to run around and heat it up again. I googled for solutions but I wanted real-life experiences with specific mugs.  …

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Throwback Thursday – Prom and Circumstance

April 2, 2017 / Leave a Comment / Personal Life, Social Marketing, Throwback Thursday

My niece is looking for a prom dress. This dress is the most important article of clothing in the world. It must be perfect. It must not only flatter but enhance and beyond that, it must meet with the approval of the Wardrobe Committee – her girlfriends who have individual veto power over each contender. They’re not shopping with her. They’re receiving selfies, one at a time, as she shops with her parents who are nearing their wits’ ends. One gown almost made the cut until one of the Committee members responded to it with a text that read, “Ewwwww!”    …

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TMI to the Max

April 3, 2017 / Leave a Comment / Celebrities, Columns, Social Marketing, Working

Many times I’ve wrestled with whether to write about a personal story or situation. If I decide that a revelation can benefit someone else, then it’s worth the price of revealing something about my life. What columnist Leah McLaren wrote for the Globe and Mail last week didn’t meet those parameters but I can’t for the life of me understand why she, and not her editor, was suspended by the paper.  …

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Analyzing RAM: Rampant Apostrophe Misuse

March 26, 2017 / Leave a Comment / General, Potpourri, Social Marketing, Web Design, Working

You may already be aware that the misuse of the apostrophe is my Achilles heel. Finally, I’ve come to a point where I can refrain from commenting on social media when my friends commit crimes against punctuation but it’s still a free-for-all if it’s out in the public domain for all to see. Banks, retailers, major food chains and publishers – you’ve been warned! I can’t help myself. I’m always on the alert for RAM.

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Voting for Voice-Work

March 11, 2017 / 1 Comment / Politics, Social Marketing, Working

The City of London is considering adopting a different method of voting for the municipal election next year. Instead of first-past-the-post, they’re looking at ranked choice ballots. You rank your first, second and third choices instead of choosing just one and the ones with the fewest votes are eliminated, until a clear winner emerges. …

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